Facebook Instant Games

Instant Games is a new way for people to play games across Facebook platforms. Powered by HTML5 technology, it allows people to find and play games directly in the News Feed or Messenger conversations, on both desktops and mobile devices.

Why is Instant Games such a hot topic at the moment? There are 3 main reasons:

  • Easy access to a giant Facebook audience. FB Messenger has reached 1.5 billion monthly active users and this number is growing every day.
  • Weak competition. There are still very few decent games published so visibility is not a concern. Your game won’t be buried under a pile of thrash games how it happens with Google Play or AppStore at the moment. It’s rare that you have an opportunity to reach more than 1 billion people the first day your game goes live.
  • You don’t have to invest a lot to enter this platform. The Facebook itself incentivize simpler games with smaller file size, think of minimalistic Ketchapp games. They called “instant” not for nothing. Ideally, the game should be less than 1MB for the initial load.

It can be “the next big thing” which everyone was expected since the rise of AppStore. If you are looking for Instant Games developer – don’t hesitate to contact us. We can help you to implement new ideas or port existing games. If you have established brand don’t miss this opportunity to present using this new platform. With a moderate investment, you can get the attention hundred of millions of people.

Our studio has been developing HTML5 games for 5 years by now. During this time we developed more than 30 titles and now we have an experience with Instant Games as well. We created the set of tools which allows us to adapt games for Instant Games platform quickly and fully use the social features such as leaderboards, invites, challenges with friends and bots.